Except for some common but rare management event, whatever action you perform on social media will fall into one out of the following three categories: growing your audience, engaging your audience, and creating valuable engaging content. HustleCool helps you in all of those tasks, in this post we will go over how to best use the Create context to create and schedule great content.
If one of your goals on social media is to promote an idea or a product for free, you'll already know that you creating content is almost a requirement. There are many possible strategies and things vary a lot depending on the social network itself, the concept around which you post, your audience, your culture and region, and about a gazillion little other small factors. The general rule, though, is that if you're not an already established brand or a celebrity, you will likely have to create a lot of content fast. That doesn't mean spam and bother your audience to death, but you will need to maintain a presence, generate a feeling in your audience that you're always there.
This demand is further complicated by the social networks themselves. Their algorithms are constantly being updated, with their sole goal being to generate more profit for the companies running the social networks. That means showing more ads, which in turn means keeping the users on the platform for as long as possible. Currently they try to achieve that by showing you the content that they determine would be most likely to engage you first. Which means that content that doesn't engage users as much gets penalized, and even worse, the creator of that content might get penalized on further posts.
Add to that, you know, the decreasing the organic reach, the endless competition of companies and products similar to yours with huge ads budgets, and you arrive at a conclusion that is hard to swallow - you need to make sure your content is damn good, and you need a lot of it!
Ok, it's not all that bad. Never forget the fundamentals - your audience is on social media already, you can find and target them with relative ease, you can engage them, they can engage you, and you can all be one big happy family. Technically, you could just like and share stuff, comment around, talk to people a lot, and never do a single post of your own. Technically correct, but not advisable nor optimal. You want your message out there, as loud and clear as possible, as often as possible, and not paying for all of that.
Knowing all of that, the heart of the matter becomes either creating highly valuable and engaging content, or finding existing relevant one to share, with creating your own being far superior but also far harder to achieve. Actually, what makes it hard is the part that you need high quality media content. Text is easier to produce and add value, but few people prefer it as a primary information consumption format (like yours truly).
HustleCool will one day be a toolbelt so complete that you will never have to leave it for any task in social media. There are tons of features now, but that's yet to happen. For now, HustleCool provides you with a powerful way to find all sorts of content, and probably will help you in curating text. Creating and editing media happens outside of HustleCool for now, but expect features that aid those tasks to come soon. But getting inspired will happen on HustleCool often.
Let's go over some of the details of how to manage your content in HustleCool.
Each account can choose which objects it wants to use. The available objects for an account in the Create context are the Quota, the Timetable, and the Content Source. An account can use up to 20 of each of those objects.
An account can also set up its target and limit for daily posts. The target and limit parameters work similarly as throughout the rest of HustleCool - as soon as a target is hit, you get a status message notifying you about it and you can stop working that account, and the limit prevents you from posting more than what you've defined as the limit. It's not a final limit by any means, you have full control over it, it's just something that you set for your own safety, like a seat belt.
When accounts are in a team, they share the objects assigned to that team. They cannot have additional objects of their own (this may change, the audience will need to voice its opinion). Posting from multiple accounts in the same time is possible, but there are certain limitations. One of the most important ones is the current restriction that Twitter made to their API, which now doesn't allow posting the same content from multiple accounts at the same time or in close intervals. But cross-network posting is simple and possible.
Quotas are simple but powerful objects letting you easily express your posting times and frequency by just specifying a few values. The values needed are the starting and the ending time, or the From and To, the days of the week on which you want them to post, and the On value, which defines on how many minutes should a post be made. Optionally, you can turn on the "Roughly" switch, that adds or subtracts a few minutes from the On minutes value, so that your activity look more natural and doesn't have that bot-like precision. So when using a Quota defined as starting at say 08:00 and finishing at 22:00, posting on every 30 minutes, your schedule will update itself after every piece of content you schedule, adding 30 minutes after each. You just schedule your content, and the schedule time for every piece automatically becomes 08:00, 08:30, 09:00 etc. If you wish to make things more fun and use the Roughly option, those posting times will become 08:00, 08:31, 09:03, 09:29 etc. You also specify the timezone in which you wish the Quota to post.
Timetables are just a set of value pairs between the day of the week and the time of the day. The schedule will automatically update itself to the next following time. So you can define timetables that look like Monday 11:30, Tuesday 13:45, Tuesday 16:30 etc, and each scheduled content piece will set the time for the next one automatically. Timetables also need the timezone in which they should post.
Content sources are objects that simplify the process of getting links, media and text from online sources relevant to whatever your accounts are targeting. When using a content source, the team or account gets a quick collection of the latest or the most popular links from the content source, usually prepared with some content or image, ready to be immediately posted or scheduled. Curating the fetched content is possible and it is recommended for a more original and organic touch. At the moment, supported content sources are subreddits from Reddit and the topics, authors and publications of Medium.
One important part of the Create context is the area reserved for scheduling or posting your own content. You start by selecting which accounts you wish to post the content piece that you're gonna create. Depending on the social networks, you must have either some text, entered in the Text field, or one or more images, uploaded via the Add Images button. After your content is prepared, you can post it immediately using the Post Now button. If you wish to schedule it for later, you can set the date and time in the Date and Time field, and the timezone in the Timezone field. After all of those are set, you press the Queue button and the content is scheduled. If you queue the content piece, the time for your next content piece is automatically calculated and updated based on the Quotas and Timetables selected for the accounts selected.
Getting content from one of the content sources is done by determining the accounts you wish to work and the Content Sources that should apply for them. When all of that is set, you click the Get Content button, and a list of semi-prepared content appears after a few moments. If applicable, the content pieces display some information about themselves and the platform they come from. The accounts that will post or schedule that content piece are preselected, but that can be changed as you see fit. The text of the content piece is usually the title followed by the link of the content piece. HustleCool will try to find an image described in the meta tags of the content piece following the Open Graph convention, but if it doesn't, it will try to extract images from the body of the content piece itself. The schedule times are predetermined according to the selected Quotas and Timetables, so they can be easily queued in a simple way. Still, the schedule times and timezones are completely in your control. You can also post any of the content pieces immediately by clicking the Post Now button. If you don't want to post the content piece, you can click Done and it will be removed from the result set.
After you queue a content piece, it will end up in the Scheduled list. Until the time comes that the content piece is scheduled to be posted, you can update everything about that content piece: the accounts that will post it, the text, the media, the time and the timezone.
Creating content for social media is very important, and HustleCool will aid you in that process. By combining some tried and tested workflows with some innovative concepts, it can be used to quickly find, curate and schedule high quality content to many social media accounts. Great things are envisioned for it, and I would absolutely love to hear your thoughts and suggestions on it.
Awaken your creativity on social media with HustleCool