HustleCool Features

Our team takes great pride in being the pioneering force when it comes to improving the way business is done on social media. We've introduced many features for the first time, but at the same we've improved on existing best practices.

For the complete and detailed tutorials, check out the following links:

Following are some basic explanations of each one of our features.

Teams

Teams are organization structures for grouping one or more accounts and managing them more efficiently. Grouping related social accounts into a team enables simple yet powerful organization and coordination of their activities. When several accounts from one social platform are all used to achieve a common goal, like marketing a specific product, it is often useful to group them in a team. Accounts in a team can easily reach out and target different users while serving similar content. One team can support up to 20 accounts. Accounts not placed in a team are called Solo accounts and they are managed independently of all other accounts.

Accounts

Accounts are representations of each of your social media accounts. They are integrated by using the APIs provided by each social network or by getting direct authorization from the user. A large part of the data for each account is synchronized and used for improved management and growth. Accounts grouped in a team can make use of several important features:

Each account can make use of the following features: filters, quotas, timetables, content sources. Accounts can use filters defined only for that account irregardless of whether the account is in a team or not. When in a team, every account in it will use the quotas, timetables and content sources defined for that team, and it won't be able to have timetables and content sources of its own.

Filters and Labels

Filters are used for both growing and engaging your audience. When used in Grow, they will filter out users that don't match the criteria specified in the filters which applies to a user (number of followers, account age, language etc.). When used in Engage, they will filter out the content that doesn't match the criteria OR originates from users that don't match the user specific criteria. Multiple filters can be assigned, in which case all of them will be applied. Filters can also be used as Labels. Nothing will be filtered out by that filter then, instead the users or content that match the criteria will receive a label indicating them passing the criteria, which can be useful in scenarios where you might want to take special notice of users that pass a larger number of criteria than your regular leads, like identifying influencers. Nearly all possible parameters are adjustable in the filters.

Quotas

Quotas are used for scheduling content to be published to your accouts. Unlike timetables, where every post's day and time needs to be explicitly defined, quotas just need the days of the week, when to start and when to stop posting content, and on how many minutes to post. When using the 'roughly' option, post times will randomly have one or two minutes added or subtracted from their post time, eliminating the bot-like appearance of the posting activity. Quotas are recommended when the exact timing of each post is not that relevant and it is only important that a piece of content is posted with a certain frequency.

Timetables

Timetables are used for explicitly defining every post's day and time. Each entry in a timetable needs a valid time in the 'HH:mm' format, like '18:26', a day of the week, and a timezone.

Content Sources

Content sources facilitate the process of acquiring links and content from sources relevant to whatever the team or account is responsible for. When using a content source, the team or account gets a quick collection of the latest or the most popular links from the content source, usually prepared with some content or image, ready to be immediatelly posted or scheduled. Curating the fetched content is possible and it is recommended for a more original and organic touch. At the moment, supported content sources are subreddits from Reddit. It is recommended to use the content sources in Create for sources outside social media and use Engage for acquiring content from users on social media.

Leads Sources

The sources for generating new leads for the account to follow, entered as a comma separated value. The results will exclude users that have already been followed, users that have already been ignored, and even users that have been followed for a time and then unfollowed! Awesome, right?!

Leads Sources operators

For a better management of leads sources, we support several operators that define the way that the leads sources should be used:

All of the operators can be combined as a comma separated list. Over time, leads are obtained from each of them, though every result set might include leads from different sources. For example, the value '#hustle, from:hustle_cool' will get leads from users who tweeted under the #hustle hashtag, or users that follow @hustle_cool, or both.

Interests

The sources for generating new opportunities for the account. The results will exclude opportunities that have already been engaged and opportunities that have already been ignored.

Interests operators

For a better management of interests, we support several operators that define the way that the interests should be used:

All of the operators can be combined as a comma separated list. Over time, opportunities to engage are obtained from each of them, though every result set might include opportunities from different interests. For example, the value 'own:, from:hustle_cool, #hustle' will get results from the account's own timeline, from @hustle_cool's timeline or recent tweets with the #hustle hashtag, or any combination of those.

Roles

Every user encountered in Grow or Engage can be given one or more roles. Depending on which role the user has, a special treatment is used for them.

Influencer

Influencers are social media users that will be engaged more than regular users and occasionally be used as sources for leads. More features are expected to be added for users marked as influencers soon, like identifying their interests or their potential incentives and making it easier to connect with them.

Partner

Partners are social media users that will be engaged more than regular users. More features are expected to be added for users marked as partners soon, like ability to cross-promote with them in a more integrated way.

Competitor

Competitors are social media users that will be used occasionally as sources for leads. More features are expected to be added for users marked as competitors soon, like advanced monitoring and measuring of their activity.

Whitelisted

Whitelisted users are users that you never wish to unfollow.

Custom (coming soon!)

Pretty soon we expect to enable users to define their own roles, and to allow them to give them any meaning they need.

Contexts

For easier management and separation of concerns, we've envisioned the work done on social media as separated into a number of almost discrete contexts

Manage

In the Manage context, existing social media accounts are connected with HustleCool, and they are placed into teams.

Grow

The Grow context is where the following and unfollowing of the leads happens. The Grow Strategies, both for teams and accounts, are defined in the Strategies panel. While following and unfollowing users is technically possible from the Engage context as well, the Engage context is not as optimized for growing an audience as the Grow context, and the follow/unfollow features there should be used sparingly and as a quick solution. The Grow Strategies for Teams have the following features:

Whether or not an account is in a team, its Grow Strategy for an Account applies, and has the following features: Optimized for the 'follow-unfollow' strategy, the grow context makes it easy to efficiently increase your targeted audience. Each account has a quick bar indicating the daily progress made towards fulfilling the strategy defined for it, though after reaching the limit every further action for that account is disabled.

Engage

The Engage context is where the likes, comments and shares will happen. The Engage Strategies, both for teams and accounts, are defined in the Strategies panel. The Engage Strategies for Teams have the following features:

Whether or not an account is in a team, its Engage Strategy for an Account applies, and has the following features: The Engage context is one of the pinnacles of the HustleCool experience. Once the strategies are defined, user engagement becomes trivial and the performance of every account improves accross all measures. Each account has a quick bar indicating the daily progress made towards fulfilling the strategy defined for it, though after reaching the limit every further action for that account is disabled.

Create

In the Create context, content is either posted immediatelly or scheduled to be posted in the future. The Create Strategies, both for teams and accounts, are defined in the Strategies panel. The Create Strategies for Teams have the following features:

Accounts in teams share the quotas, timetables and content sources from their team. Whether or not an account is in a team, the following parts of its Create Strategy for an Account apply, and have the following features: The Create context will be the single unifying place of all the busy content curators. As more and more content sources are added, there will be less need for the cumbersome scouring of the web and the best links, content and images will be instantly available in one screen. Each account has a quick bar indicating the daily progress made towards fulfilling the strategy defined for it, though after reaching the limit every further action for that account is disabled.

Schedules

After a content piece is queued to be posted for later, it is transferred to the Schedule. It is still fully editable and it can be deleted until the time it is scheduled to be posted. Although our servers make multiple attempts to post each and every content piece, an occasional error to post is possible. Should that happen, you will receive a notification for it in the Create context and an opportunity to update the content piece.

Measure (coming soon!)

We plan on providing the ultimate actionable reporting. As with our other contexts, we would like to revolutionize this aspect of social media management by providing 'actionable' metrics. Give us a few weeks, we're on it.

Settings

The inevitable Settings tab. Update your Name, Company, Email (used for login), Timezone, Password changes, and subscription management.

Subscriptions

Every plan is paid for upfront, and is valid for the next month. Upgrades are possible for the FREE, SOLO and HUSTLER plans. When upgrading the FREE plan, the subscription starts from the date of the purchase. When upgrading the SOLO or HUSTLER plans, the amount paid for the upgrade is the difference between the plans divided by the percentage of the time left in the subscription. Downgrades and cancellations are possible at any time. When requesting a cancellation, the services are available for the rest of the month, and the next month no billing is made and you're downgraded to the FREE plan. When downgrading from one paid plan to another, the services and billing are affected after the expiry of the current month.

HustleCool Pricing

No payment required on registration!
  •  
    Free
    $0
     
  • General
  • No Teams
  • 1 User
  • Accounts
  • twitter    1 Account
  • instagram   1 Accounts
  • facebook   1 Account Coming soon Coming soon!
  • linkedin   1 Account Coming soon Coming soon!
  • pinterest   1 Accounts Coming soon Coming soon!
  • Progress
  • 100 grow limit
  • 150 / 100 / 50 engage limit
  • 50 posts
  • Sources
  • 3 leads sources
  • 3 interests
  • Tools
  • No filters
  • No labels
  • No quotas
  • 1 timetable
  • 1 content source
  • Roles
  • 1 influencer
  • 1 competitor
  • 1 partner
  • 1 whitelisted
  • Other
  • No reporting
  • No AI support
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  •  
    Solo
    $20   $6.5 / month
    * promo price
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  • General
  • No Teams
  • 1 User
  • Accounts
  • twitter    3 Accounts
  • instagram   2 Account
  • facebook   2 Accounts Coming soon Coming soon!
  • linkedin   2 Accounts Coming soon Coming soon!
  • pinterest   2 Accounts Coming soon Coming soon!
  • Progress
  • No Grow Limits!
  • No Engage Limits!
  • 400 posts
  • Sources
  • 10 leads sources
  • 10 interests
  • Tools
  • 1 filters
  • 1 labels
  • 1 quota
  • 1 timetable
  • 3 content sources
  • Roles
  • 5 influencers
  • 5 competitors
  • 5 partners
  • 5 whitelisted
  • Other
  • Limited reporting Coming soon Coming soon!
  • Limited AI support Coming soon Coming soon!
  • Solo
    Free 7 days trial!
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  • Best Value!
    Hustler
    $75   $30 / month
    * promo price
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  • General
  • 1 Team
  • 1 User
  • Accounts
  • twitter    15 Accounts
  • instagram   10 Accounts
  • facebook   10 Accounts Coming soon Coming soon!
  • linkedin   10 Accounts Coming soon Coming soon!
  • pinterest   10 Accounts Coming soon Coming soon!
  • Progress
  • No Grow Limits!
  • No Engage Limits!
  • 3000 posts
  • Sources
  • 50 leads sources
  • 50 interests
  • Tools
  • 10 filters
  • 10 labels
  • 10 quotas
  • 10 timetables
  • 20 content sources
  • Roles
  • 20 influencers
  • 20 competitors
  • 20 partners
  • 20 whitelisted
  • Other
  • Full reporting Coming soon Coming soon!
  • Full AI support Coming soon Coming soon!
  • Hustler
    Free 7 days trial!
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    Master
    $250 / month
     
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  • General
  • 20 Teams
  • 10 Users Coming soon Coming soon!
  • Accounts
  • twitter    200 Accounts
  • instagram   50 Accounts
  • facebook   50 Accounts Coming soon Coming soon!
  • linkedin   50 Accounts Coming soon Coming soon!
  • pinterest   100 Accounts Coming soon Coming soon!
  • Progress
  • No Grow Limits!
  • No Engage Limits!
  • 50000 posts
  • Sources
  • 500 leads sources
  • 500 interests
  • Tools
  • 100 filters
  • 100 labels
  • 100 quotas
  • 100 timetables
  • 50000 content sources
  • Roles
  • 100 influencers
  • 100 competitors
  • 100 partners
  • 100 whitelisted
  • Other
  • Full reporting Coming soon Coming soon!
  • Full AI support Coming soon Coming soon!
  • Master
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    EVERYTHING!

That's not all folks!

We don't plan to stop here of course. Your feedback is greatly appreciated, so contact us if you have an idea for a feature or a suggestion, if you've found a bug, or if you just want to talk :).